What if there was a slot machine that gave you $5.22 every time you put in $1? How much would you play? How long would you keep going?

Now imagine that slot machine is your email automation system. That’s exactly what happened when I took over a recent client’s flows.

In just 5 months, we:

• fixed over a dozen errors ⛔

• launched 11 new emails 🚀 

• ran 27 split-tests ⚖️ 

…and delivered an ROI of 5.22x.

💵 👉️ 💵 💵 💵 💵 💵

This isn’t about complete overhauls or throwing spaghetti at the wall. It’s about small, smart changes that add up to big results—and making sure those results keep improving over time. Let me show you how we did it.

Step 1: The Starting Point

When I first take over a client’s email automations, it’s not about instant wins—it’s about laying the foundation. The initial months are all about understanding the account, identifying opportunities, and running preliminary tests to discover what works.

The Challenge

This client’s automations were underperforming. Errors were going unnoticed, lucrative opportunities weren’t being explored, and their email flows weren’t living up to their potential.

The Process

• Diagnose: I combed through their existing setup to spot errors and areas of friction.

• Test and Learn: From July to August, I focused on initial tests to establish a baseline. During this period, my win rate was 43.75%—not bad, but expected.

  • Note: This doesn’t mean the winning test results didn’t completely obliterate the losing ones. They did. As soon as a test proves itself good or bad, we stop it and move on to the next.

• Establish a Baseline: Early results aren’t about perfection; they’re about understanding. The wins (and losses) give me data to fine-tune the strategy moving forward.

Why This Stage Matters

Early tests are like the first few steps of a marathon—you’re building momentum, learning the terrain, and setting yourself up for long-term success. The worst performance you’ll ever see is in the first few months, but that’s where the groundwork for growth is laid.

Step 2: The Process of Improvement

Early wins are great, but the real magic happens when you learn from the data and refine your approach. That’s exactly what I focused on after the initial months—turning insights into results.

Key Actions Taken

1. Fixed Significant Errors
   During my deep dive, I uncovered critical errors that were leaving vast sums of money on the table. These are errors only someone living and breathing Klaviyo would likely see, and only if they’re taking the time to look.

2. Launched High-Performing Emails
   I didn’t just clean up the old—I added new. Lucrative emails plugged holes in the flows where profiles were slipping through and revenue was extracted.

3. Iterative Testing and Learning
   The early test phase wasn’t about perfect execution—it was about gathering data. By analyzing what worked (and what didn’t), I refined the strategy to focus on actions that delivered the most impact.

The Results of Refinement

• Win Rate Improvement:

  • July to August: 43.75%.

  • August to Present: 66.67%.
    That’s nearly a 23% increase in test success rate as I learned the account and honed in on what resonates with their audience.

• Streamlined Execution:
  With each iteration, the account started running smoother, with optimized flows delivering consistent results.

Why This Phase Matters

The first months are all about finding your footing. By August, I’d turned insights into action, proving that long-term success comes from consistent iteration and learning.

Step 3: The Results (Proof of ROI)

When it comes to email automations, the numbers tell the real story—and this one is no exception. In just 5 months, the results speak for themselves.

The Metrics

• Revenue per Recipient (R/R):
  Comparing the same time period year-over-year, R/R increased by 11.03% under my management.

• Total Revenue Impact:
  If we extrapolate that improvement across the 464,000 recipients their flows reach annually, that’s an additional $52,000 in revenue generated.

• Return on Investment (ROI):
  The monthly investment for my service resulted in a 5.22x ROI. For every $1 spent, they earned $5.22 back.

The Slot Machine

If you found a slot machine that paid $5.22 for every $1 you put in, how long would you keep playing? This example isn’t uncommon. This is par for the course when we take over an account.

The Bigger Picture

What’s even more exciting? These numbers are just the beginning. With the foundation laid and the data refined, results compound over time. The initial months are about learning and optimizing, but the real payoff comes as the strategy matures.

Step 4: The Long-Term Strategy

When it comes to email automations, success isn’t a sprint—it’s a marathon. While early wins are exciting, the real payoff comes when you stick with the process and let it compound over time.

Why Patience Pays

• The Learning Curve:
  The first 2-3 months are all about getting to know the account. Testing, tweaking, and gathering data are essential, but it means early performance is often the lowest you’ll ever see.

• Compounding Success:
  By month four, things start to click. My win rate improves as I understand the audience, the product, and the nuances of the account. Every test builds on the last, driving better results with less effort.

The Case for Long-Term Contracts

• Long-term partnerships allow for consistent iteration and deeper insights.

• Instead of “set it and forget it,” I refine automations over time, ensuring they stay optimized as market trends and customer behaviors shift.

• The longer I manage the account, the more impactful the improvements become.

The Growth Potential

Think of it like the slot machine analogy again. At first, it spits out $5.22 for every $1 you put in. But as I refine the system and find the sweet spots, that same slot machine can return $10, $15, or even more.

Long-term contracts aren’t just about steady ROI—they’re about unlocking exponential growth by sticking with what works and scaling it over time.

I’m ready to go. Are you?

If you’re ready to turn your email automations into a slot machine that spits out $5.22 for every $1 you invest, let’s talk. I specialize in transforming underperforming flows into revenue powerhouses, and I’d love to do the same for you.

Want to see how much extra you could be adding to your bottom line? Get a free audit today.

Closing Thought

Success doesn’t come from massive overhauls in the first 30-60 days—it comes from consistent, thoughtful improvements that build over time. Sometimes, all it takes is a single tweak to unlock exponential growth.

You found the slot machine. Wanna play? 💰️