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- 5-Min Email, Big Results: The Founder Letter Strategy đ
5-Min Email, Big Results: The Founder Letter Strategy đ
Turn non-buyers into insights and sales with one quick email.
Alright, hereâs the deal: we added a plain-text, no-frills email from the founder to one clientâs abandoned checkout flow. It only goes to non-buyersâthe folks whoâve gone through the whole flow and still havenât pulled the trigger.
What happened? Two major wins:
It brought in extra revenue. âď¸
It gave us insights straight from the people who didnât buyâsomething most brands completely miss. âď¸
This little email? It took five minutes to set up and started paying off immediately. Let me show you why itâs a no-brainer to try this today.
Win #1: Feedback From Non-Buyers
Hereâs some hard truth: most people who visit your site wonât buy. If your conversion rate is 2%, that means 98% of your visitors are leaving without spending a single, solitary nickel.
But what if you could learn why theyâre leaving? Whatâs confusing them? Whatâs stopping them? Might we entice a barrage of nickels from them and others?
Thatâs where The Founder Letter comes in.
This email asked one simple question:
âWhat stopped you from completing your order?â
No hard sell. No pressure. Just a friendly nudge. And guess what? People actually responded. đ¤Ż
Now imagine you get consistent feedback saying your shipping rates are too high, or your product descriptions donât answer key questions. What if fixing those lead to a 20% conversion rate improvementâsay going from 2% to 2.4%.
Letâs do the math:
If you get 100,000 monthly visitors with a 2% conversion rate, youâre making $200,000 a month.
Bumping that conversion rate to 2.4% (a 20% improvement) adds another $40,000 in revenue each monthâor $480,000 annually.
Even if you donât hit those numbers, addressing real issues can drive meaningful gains. And thatâs just from asking a question.
Win #2: Instant Revenue Boost
But what if nobody replies to the email? Guess whatâitâs still a win.
In the last 90 days, this email accounted for 4.12% of the total revenue in the abandoned checkout flow. đŤ°
Hereâs the kicker: this email wasnât flashy. It was short, text-based, and felt like a personal note from the founder. That simplicity made it work.

I blurred out the deets because I wanted the simplicity of the copy to shine through. With minimal effort, this is a quick C/P into your account. (Template below! đď¸)
Why It Works
This email nails three things:
Itâs Personal: People love hearing from a real human, not a faceless brand.
Itâs Engaging: Asking a question gets responses and builds a connection.
Itâs Targeted: Only non-buyers get it, making every send count.
How to Try This for Yourself
Want to give it a shot? Hereâs the exact template we used. All you need to do is tweak it for your brand:
Subject Line: Quick question from [Your Name]
Body:
Hi [First Name],
[Your Name] here. Founder of [Your Brand]. (Those [Product] you were checking out the other day. đ)
I just wanted to askâwhat stopped you from completing your order? No worries either way, but Iâd love to know so we can improve the experience for you and others.
If you have a second, let me know! Itâs me personally responding to these, and Iâd appreciate the feedback.
Cheers,
[Your Name]
Final Thought
Look, this is the easiest win youâll ever set up. It takes 5 minutes, max. Thatâs less time than it took you to read this article.
Hereâs the thing: most brands skip over this because itâs too simple. But simple works. If you can get even one actionable insight or a few extra sales from this, itâs worth every one of the 300 total seconds youâll spend on this.
Action Plan:
Add the plain text email above with edits to make it personal to your brand.
Send from your normal sending email. (info@ or hello@ etc.) not your personal founderâs email
Reply email should be your founder email though, or an alias that comes to you.
So, whatâs stopping you from trying it out? If you need help or want to take it further, Iâm just a message away. Letâs get your emails working harder.
Looking for help? Itâs me. Iâm the help. â
Your emails? Yeah, theyâre slacking off when they should be making you money.
Most agencies? Theyâll slap some changes on your account, call it a day, and move on without a second thought. Not here.
I personally dive into your account like it owes me money, and my team? They answer to me directlyâbecause Iâm the kind of guy who loses sleep over subject lines.
Iâm here to have a good time, make you more revenue, and chew bubblegum. (Spoiler: I donât even like bubblegum.)
Weâre a lean, mean boutique team delivering big-agency results without the fluff. Want help turning your emails into overachievers? Apply now, and letâs see if weâre a match.
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