How a Simple “As Seen On” Block Boosted Email Performance by 405%

Sometimes the smallest tweaks yield the biggest results. Recently, I added a simple “As Seen On” block—featuring media logos—into one of my client’s emails. The outcome?

• 203% improvement in click-through rate (CTR)

• 405% increase in placed-order rate

• 33% higher average order value (AOV)

• And over the course of a year, it’s projected to generate an additional $38,000 in revenue.

All from a quick five-minute addition.

Why It Matters

One word: credibility.

In a world where your subscribers see dozens (if not hundreds) of promotional emails every day, trust is everything. Recognizable media logos—be it Refinery29, BuzzFeed, Vogue, or even smaller niche publications—act as instant endorsements. The human brain sees those logos and thinks, “If these guys were featured there, they must be legit.”

That’s the power of social proof in action. Instead of telling your audience how great you are, let the authority of established media do the talking for you.

And, here’s the thing: I’m not telling you something you don’t already know. You’ve probably got these logos litered around your website already. You’re just not using them strategically in your email account. 🧠 As I like to say, an email is just a landing page in your inbox. So, let’s apply some of that site strategy to your campaigns and automations, shall we?

How To Do It

1. Collect Your Logos

   • Gather the logos of the publications or websites where you’ve been featured. If you don’t have any big-name press yet, even smaller blogs or local news outlets can add credibility.

2. Design a Simple Block

   • Create a single image (or a row of individual images) that includes these logos in a neat, visually appealing layout.

3. Place It in Your Email

   • I like to throw it closer to the bottom. Frequently you have so many logos that they take up a bit of space. You can get fancy and turn them into a GIF like the one below, or just have a big block.

   • Pro-Tip: You can also build these right into your footer. (See the final example. 👇️ And if you make your footer Universal, you can update it anytime you get a better logo to add.)

4. Link the Logos

   • Some folks would have you link out to the publications or places you’ve been seen. I wouldn’t. Just link to your site. If you want to link out from there, fine. But, we’re in the sales game. I’d rather someone get distracted on your site than on the publication’s site.

The Outro

Ready to watch your emails go from “just another message” to “instant credibility”? It’s time to add your own “As Seen On” block.

• Step 1: Gather the top 3–5 media mentions you have.

• Step 2: Get the design squad on the job. Even a simple version is good to test with.

• Step 3: Test it on your next campaign or within your automations.

It’s not a sure thing, but there are very few places I’ve applied this strategy where it doesn’t immediately make an impact. It might just be the easiest (and most lucrative) five-minute fix you ever make.