• ZeeMail
  • Posts
  • This Email Design Change Delivered Big šŸ’ø

This Email Design Change Delivered Big šŸ’ø

A simple fix in Email #1 of the Browse Abandon flow led to a 2.3x revenue surge. Here's what it looks like...

Most brands ā€˜set and forgetā€™ their email flows, bleeding revenue and wasting ad spend. My Email Flow CRO plugs those leaks, drives up revenue, and sharpens your brand. Want to see how much extra you could be adding to your bottom line? Get a free audit today.

Today, weā€™re diving into Revel Nailā€™s account. Revel returned to Klaviyo after a stint with Attentive and they took it as an opportunity to refresh their email look and feel, especially in the automation department.

Let me introduce them:

Revel Nail: Started in Jersey with a big dream. šŸ’…šŸš€ Theyā€™ve blown up from a small team with 25+ years in the beauty game to a global powerhouse, shipping to 50+ countries and winning awards left and right. Theyā€™re not just in the nail bizā€”theyā€™re reinventing it, one dip at a time.

Alright, letā€™s get to it!

Browse Abandon Email #1

So! What did we changeā€¦

  • We changed the hero image to be a close up of both the product and a fine set of nails

  • We gave the branding and design a refresh with fonts that were more in alignment with where the brand is now

For a lot of brands, email flows are the oldest looking brand representations around. Why? Because flows are the Good Bois of eCommerce. They just work. They donā€™t complain. They deliver ceaselessly. If youā€™re not looking, theyā€™re just going about their business, making you money.

The problem is that while youā€™re engaging on social media, creating ads, updating your homepage and all that sexy top-of-funnel stuff, your email design remains back where you started, and thatā€™s sometimes very different from where you are now.

- Yet another good reason to perform Email Flow CRO or have me do it for you.
  • We also improved the header Menu and Footer, creating Universal assets that we can deploy across all emails in the account. This means that any updates we want to make in the future are 5 minute jobs instead of several-day jobs for VAs.

  • We improved the copy, making it more engaging and more legible. The original image was not great for mobile and wasnā€™t even that good for desktop. Quality was poor and font size and weight were way off base.

THE RESULTS

And just like that, we 2.4xā€™d the revenue of this Good Boi that runs on repeat. Itā€™s had a clip, a wash, toenails filed and given a brand new collar thatā€™s on brand and makes people want to spend more money.

  • AOV improved by 83% šŸš€ 

  • Placed Order Rate improved by 32% šŸš€ 

WHAT YOU CAN DO

  1. Make a map of your automations so you can visually see everything. I do this for all my clients and it looks something like this when itā€™s fully built out:

Fully built automation map, brought to you by Zee Media.

  1. Spot check all the emails in the account and mark the ones that have obviously old design.

  2. Tackle the main offenders with the most traffic first. Bring them up to speed. Ideally, test them to ensure the changes youā€™re making arenā€™t hurting the account.

  3. Test one thing at a time to prevent creating infinite variables of the customer journey. (Priming is a thing. People who receive Email #1A can behave differently when they get to Email #2 when compared to Email #1B recipients.

Or, because Iā€™m sure youā€™ve got a lot on your plate, just ping me. I love what I do because Iā€™m able to prove how much more money my clients are making as a result of working with me.

If Iā€™m not making you a solid ROI within the first three months, Iā€™ll fire myself. āœŒļø

Looking for help? Itā€™s me. Iā€™m the help. āœ‹ 

  • I work in my clientā€™s accounts personally.

  • I donā€™t farm out the work.

  • If I have people on my team, theyā€™re excellent marketers and paid well.

  • If you want someone on your team, Iā€™m your guy!

Reply

or to participate.