Yo! Back with another episode of “we make clients more money by doing the stuff other agencies keep ‘meaning to test.’”

The brand? Bomber Eyewear…

We knew Cart Abandon #1 was undercooked. Lots of pretty photos, to be sure. But, not enough vintage Batman comic book style “WHAM!” punch in the face telling the customer: Hey amigo, your sunnies are about to vanish if you don’t click this red button. 🔴 

So we threw it into the arena. Control kept the soft look: guy adjusting glasses, collage of happy people, long scroll of lifestyle shots, Bombastic Rewards buried halfway down like an afterthought. It was fine. Bit ‘meh’ but fine.

Variant B ditched the polite tone. Dark backdrop. All-caps “FORGET SOMETHING?” screaming at you like a nightclub bouncer. Scarcity baked into the subhead. Product grids cleaner. CTAs impossible to miss. Still plenty of brand personality, just no time wasted whispering.

What Happened

Here’s the math:

• Revenue per Recipient → $1.10 (Control) vs $1.90 (Variant) → +73% lift

• Order Rate → 1.35% vs 2.56% → +89% lift

• Click Rate → 2.29% vs 4.27% → +86% lift

B didn’t just edge out A. It buried it in the backyard. More opens, more clicks, more orders. The trifecta.

Why It Worked

The obvious culprit: clarity and urgency. When you’re catching people mid-abandonment, they don’t need a mood board. They need a shove. Variant B yelled louder and gave them fewer excuses to wander off.

There’s also psychology at play. Dark, high-contrast creative hijacks the lizard brain faster than soft daylight photography. (But, FR, use sparingly.) The button stood out more. The scarcity line hit harder.

And sure, Control had a slightly higher AOV ($81 vs $74). But who cares? Volume crushed value here. More carts closed, more revenue banked.

Closing Insight

Most brands treat cart emails like polite reminders. “Oh hey, you left something, maybe come back?” That’s fine for a lot of brands. But not Bomber, a brand built on the back of “The Bomber”.

Bomber needed a little more bravado so that’s what we brought. But, it wasn’t a ridiculous overhaul. Big things sometimes come in small packages. This wasn’t a giant re-architecture of the flow. It was one design swing. And it turned a “meh” cart touch into a profit center. 🤌