Quick Update from Zee.Media (And 3 Tests You Can Steal)

Turns out people love email marketing that actually works.

→ Not “we set up your flows 6 months ago and now we’re golfing.”
→ Not “check out our beautifully useless templates we won’t test.”

We’re talking email-automation-applied science 🧪 that moves the needle.

Since launching this newsletter, Zee.Media has over doubled in size.

Apparently, quality retention teams are hard to find.

A team that works the flows like they're a performance channel? Almost mythical.

But enough about us. Let’s talk about some recent tests we ran for Project Repat and how you can apply them to your account today.

Test #1: Light vs. Dark Pop-Up

The original pop-up was pastel blue. Pretty, but blended in like wallpaper.

We flipped it.
Dark background. Punchier contrast. Bit of a “whoa, what’s that?” moment.

Results:

• Email Opt-in: 19.05% → 25.99%

• SMS Opt-in: 13.95% → 19.29%

Let’s say you’ve got 5,000 visitors a day. That’s an extra:

• +347 emails

• +267 phone numbers

Not bad for a color swap.

Test #2: Image in Welcome SMS

MMS costs more. So lots of brands skip it, especially on their welcome flow.

But what if adding a single image to your Welcome SMS could:

• Increase placed order rate by 417% 🚀 

• Boost AOV by 67% 🚀 

• Lift revenue per recipient by 762% 🚀 

That’s exactly what happened.

Same copy. Same offer. Just… added a photo.

Let that sink in.

Test #3: Subject Line FOMO Hits Different

The “make your quilt bigger” email needed help. So we rewrote it:

Control:
Subject: You probably have enough shirts to make your quilt bigger!
Preview: We can show you how to upgrade your panel size...

Variant:
Subject: 😬 Hey [FIRST_NAME], most people wish they went BIGGER... Will you?
Preview: Easy way to upsize—don’t regret it later!

Result:
+11% in placed orders
+11% in AOV
+15% in revenue per recipient

And now that better version runs forever. (Until a new test takes the crown. 👑)

Test #4: Personalization That Matters

Control:
Subject: Add a custom embroidered message to your quilt?
Preview: Personalize your quilt with a custom message.

Variant:
Subject: Is your quilt missing a personal touch [FIRST_NAME|default:'that matters']?
Preview: Add a name, date, or special message—your quilt, your story! 🧵

We gave ideas, lowered the cognitive load, and made it personal.

Bonus tip: If you don’t have their name, the fallback text still makes emotional sense. That’s pro-level personalization.

Also… these subject lines?

Built with Subject Line Genius v2.1 → our internal tool that learns from the best-performing lines across our accounts and fuses them into something fresh.

Want access? Tap that and thank me later. 👇️ 

Wrap It Up, Zee

Q1 was a heater. The agency's growing. Clients are winning.

And if your email game isn’t delivering at least 30-40% of your store’s revenue, you’re leaving money in the cart.

Need a team who obsesses over flow performance like it’s their own money? Let’s chat.

Until next time,
Zee